The Conversation Starter

Brand Hijacking: The Genius on Piggybacking Your Brand

Brand Hijacking

Brand hijacking could be one of the most effective ways to get your brand noticed. In the example to your left, a boutique kitchen supply company named Gygi in Salt Lake City designed its billboards to match that of Cavalia, arguably the largest billboard advertiser Salt Lake City has ever seen. This year, there was a Cavalia billboard on nearly every mile of the freeway and dotting every neighborhood. This Read More…


How Dungeons & Dragons Made Me a Better Employee


When you hear the term Dungeons & Dragons (D&D), a good employee isn’t really the first thing that comes to mind… In fact, it probably isn’t even in the top 10 things that come to mind.  When it comes to D&D, I’d wager that most people out there think the players are overweight nerds smelling up a room while systematically ensuring the safety of their own virginity. Others still imagine fantasy clad introverts eating Read More…


One Simple Trick To Be More Productive At Work


Simple explanation: Type faster. According to a paper written by the British Psychological Society in 2012, the average office worker spends nearly six hours a day at their desk. That’s six hours spent in front of a computer screen arranging random strings of characters into cohesive thoughts. You might spend your six hours hashing out reports, crafting elaborate emails no one will read or even writing clever blog articles about Read More…


3 Reasons to Wear Slippers at Work


At Penna Powers, we have a somewhat unconventional workplace. Just saying, “We don’t work in silos” is a bit of an understatement. We pride ourselves on the fact that it’s not uncommon to hear the whirr of a nerf dart flying overhead, or that no one will bat an eye if you wear slippers to work. Here’s the thing, if you work in an office setting, you don’t really need shoes. Read More…


May the Fourth Advertising – The Force is Strong with these Ads


If you didn’t know, May the Fourth is officially Star Wars Day (as in, ‘May the Fourth be with you’). While Star Wars fans, robots and even a few aliens typically celebrate the occasion with parties, binge watching the entire cinematic series and arguing over the validity of midichlorians in the prequels, many advertisers spend their time coming up with clever ways to tie their brands to Star Wars. Here Read More…


5 Tips for Writing a PR and Marketing RFP


Writing a request for proposal (RFP) for your company’s marketing needs can be daunting. You want the best firms to respond, and you want to really get a sample of what their work is like. But having to summarize the entirety of your organizational goals, target audience, invoicing process and a million other considerations into a succinct document is nearly impossible. Here are some tips when writing your next RFP: Read More…


The Most Important Lesson I Learned Teaching a College Course on Digital Analytics


Digital analytics is booming, but it’s still so new and everchanging that there aren’t any textbooks yet. Sure, there are online certifications like Google Analytics, but those are really specific to a channel. And those keep changing too! After teaching a course on digital analytics and interacting with students every day, here’s what I have learned: You don’t need to have technical skills to be an excellent analyst. You need Read More…


Social AI Has Arrived: Conversations with Bots and Artificial Intelligence


Artificial intelligence (AI) used to be seen in Sci-Fi movies featuring intergalactic travel. Now, companies such as Facebook, IBM and Microsoft are implementing the technology throughout various products and services. In the social media space, Facebook is leading the charge: taking AI mainstream and merging the term with its previous connotation. Using the 900 million monthly users of Facebook’s messenger app, the social AI will interface with bots for simple Read More…


The Penna Powers Survival Guide


We know our reputation for being a fun and eclectic agency precedes us, but have you ever wondered what it would really be like to work for Penna Powers? Look no further! Here are some tips and tricks for you if you decide to join our team: If you have no will power (like me), avoid the conference rooms at all costs. There are peanut M&M’s everywhere, and your consumption Read More…


8 Key Insights from the 2016 Ad Age Digital Conference


What does “Digital” even mean? That’s a question that industry trade publisher, Advertising Age asked itself when planning for its annual Digital Conference held last week. They toyed with the idea of removing the word “digital”, but ultimately kept it because otherwise “no one would come”, said editor Ken Wheaton, only half-jokingly. Yet, this semantic confusion over “digital” has most marketers shrugging their shoulders. It’s now a post-digital world, where a 728×90 Read More…