The Art of Choosing an Ad Agency

An Unbiased Look at Picking the Perfect Partner

Finding a “needle in a haystack” is the analogy one of our clients once used to describe the process of hiring an advertising agency. The trouble with picking the right agency, he said, is that they all show you great creative and at the end of each presentation you feel each agency could handle the job. So then, how do you really go about choosing an ad agency that will be the best fit? The wrong decision could be a huge waste of money; a brilliant choice will reap positive benefits.

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Chuck Penna founded Penna Powers more than 28 years ago with a focus on delivering measurable results for every client. In addition to CEO, he serves as Executive Creative Director and Business Development Director. Chuck’s experience benefits each and every Penna Powers client.

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